Social Media Marketing Manager

Company Overview

Force Factor Brands is on a mission to disrupt the global health and wellness industry by creating innovative health products that consumers love, at price points they can afford. Our vitamins, supplements, and better-for-you foods are scientifically formulated to help create healthier and happier lives for people of all kinds (and soon, their pets, too!).Our award-winning products are sold in thousands of retail and eCommerce stores nationwide, including Walmart, The Vitamin Shoppe, Sam’s Club, GNC, CVS, Walgreens, iHerb, and Amazon. Currently, more than 15,000 people buy our products every day, and that number is growing every month. You have the potential to make a real impact on people’s lives by working at Force Factor to create solutions that improve global health.Culturally, think of us as an intense, meritocratic, and exciting high-growth startup that has survived and thrived through its first decade of rapid evolution and is now thinking about how to scale up and conquer the next decade’s challenges and opportunities. We’ve sold more than a billion dollars worth of products to consumers over the last 13+ years, but fundamentally know that we’re just at the beginning of our journey, and that’s where you come in! We need the smartest, highest energy people with real integrity who are looking to join an ambitious, hard-working team.Force Factor is based in Boston’s innovative Seaport District, but we have valued team members living all over the world. Our team is filled with passionate, dedicated, and inspiring people operating with an ownership mindset (which is easy because we are entirely privately held and plan to stay that way). If you love a challenge, enjoy acting with urgency, and prefer to opt into a high-performance culture, when you join us, you’ll feel like you’ve finally come home. Our private ownership structure is designed for the long term to enable huge opportunities for key team members to generate significant wealth, and we hope you’ll choose to help us build an enduring and successful business for decades to come.

‍The Role

The Social Media Marketing Manager is responsible for developing compelling content that drives conversation and engagement across social media platforms. You will lead social content strategy and execution for Force Factor’s social presence on Facebook, Instagram, TikTok, and beyond. The Social Media Marketing Manager will develop and implement organic social media strategies, manage social media accounts, and collaborate with influencers. You will play a crucial role in expanding our brand presence and engaging our target audience through various social media platforms.We are looking for an outgoing marketer who intuitively understands what drives growth and excitement for brands in social media -- someone who can work with creatives and influencers at scale to elevate the Force Factor brand in consumers’ minds. Our consumers span geographies and demographics, and the right candidate must have a proven track record of successfully navigating different messaging for different audiences, ideally unifying their approach with one cohesive strategy.If you are a passionate and creative storyteller excited about bringing a brand to life, connecting with consumers, and driving engagement, this role is a great fit for you.

‍Key Responsibilities

• Develop and execute social media strategies: Create and implement comprehensive social media strategies that align with Force Factor’s objectives, target audience, and brand identity.
• Manage social media accounts: Oversee and maintain our presence on various social media platforms, including but not limited to Facebook, Instagram, TikTok, and YouTube. Regularly update content, respond to comments and messages, and monitor trends and user engagement.
• Content creation and curation: Collaborating with our Creative Team, create compelling and engaging content, including text, images, and videos, to be shared across social media platforms. Curate relevant and trending content from reliable sources to share with our audience.
• Influencer marketing: Collaborate with influencers and manage influencer partnerships. Identify potential influencers who align with our brand and negotiate partnerships for sponsored content, giveaways, and other promotional activities.
• Social media campaigns: Plan and execute social media campaigns to drive brand awareness, product launches, promotions, and special events. Monitor campaign performance and adjust strategies as needed.
• Analytics and reporting: Track and analyze social media metrics, including reach, engagement, conversions, and consumer feedback. Prepare regular reports on KPIs to evaluate the effectiveness of social media efforts.
• Stay updated with industry trends: Stay informed about the latest trends, best practices, and emerging platforms in social media marketing. Recommend innovative strategies and tactics to enhance our social media presence.
  

Ideal Qualifications

• Bachelor's degree in marketing, communications, public relations, or a related field is preferred.
• Ideally 4 years of experience in social media management, preferably in the nutrition, health, or wellness industry. Provide a portfolio or examples of successful social media campaigns.
• Strong understanding of various social media platforms, their features, algorithms, and best practices. Proficiency in using social media management and analytics tools.
• Excellent copywriting skills with the ability to create engaging and compelling content. Proficiency in graphic design and video editing software is not a requirement but is a plus.
• Experience in identifying, collaborating with, and managing influencers for successful marketing campaigns. Familiarity with influencer marketing platforms and tools.
• Ability to develop and execute social media strategies aligned with business goals. Strong analytical skills to track metrics, analyze data, and make data-driven decisions.
• Proven track record of creating innovative social media campaigns and content ideas. Ability to think outside the box and stay updated with the latest trends.
• Excellent communication and interpersonal skills to effectively collaborate with internal teams, external partners, and influencers.
• Strong work ethic and a desire to continuously learn and improve
• A scrappy, startup mindset, with no fear of taking ownership to develop and drive your vision
• The desire to win, with an inherently competitive spirit
• You live, breathe, eat, sleep, and dream social media; if talking about the TikTok algorithm doesn’t excite you, this role may not be a good fit!