Performance Marketing Expert - Amazon E-commerce

A Little Bit About The Ambr Group

The Ambr Group was formed after the merge of two global operators and acquirers of 3rd-party consumer products brands, Suma and D1 Brands in April 2023. We are founders, operators, and eCommerce veterans who have built and run companies with billions of dollars in online revenue. We love building brands and celebrating the entrepreneurs who get them started. We're always looking to add exceptional people who are ready for a challenge and to take our business to greater heights. If you are passionate about e-commerce and building the future of digital commerce, we would love to meet you!

The Ambr Group team comes from a wide variety of professional backgrounds and countries, but we all share a few core beliefs. Here are a few:

• We are fanatical about creating value for our brand sellers, customers, and Ambr Group's team members
• We’d rather write the rules than follow someone else’s – there is always a better way to do things
• When it comes to building a world-class business, we shouldn’t compromise between hard work and enjoying the journey – if we’re not having fun, we’re failing
  

The Opportunity

A Performance Marketing Expert is responsible for implementing Pay-Per-Click media strategies for Amazon based brands, managing a team of PPC experts, coordinating their performance and adjusting to the marketing department and PPC environment as it shifts. As a Performance Marketing Expert you will also be responsible to do Search Engine Marketing (SEM) including Search Engine Optimization (SEO) for our brands. For this position, a candidate should be extremely good with numbers, have great people management experience and should have great analytical skills.

The main objective should be to ensure that our PPC ads and promotion endeavors have the most astounding return on investment (ROI.). In-depth understanding of TACOS, ACoS & RoAS for Amazon and handling large sets of products within the Amazon ecosystem is mandatory.

The successful applicant, in addition to meeting the qualifications below, must be passionate about start-ups and technology as we are a growing global agency. We foster a fun and creative environment, but we are fast-paced and need an applicant that can deliver under demanding deadlines. The candidate will have a do-what-it-takes attitude and be a self-starter. Someone who stays on top of current trends and advancements in SEO/PPC technology.

Within D1 Brands, we have different levels of Performance Marketing Experts that align with different responsibilities. We welcome candidates with all experience levels to apply to this position. If you are selected for an interview, you will discuss your qualifications and which level Performance Marketing Expert your experience aligns with.

Key Responsibilities & Duties

• Manage Performance Marketing Experts, guiding them through established marketing processes, and helping troubleshoot any issues that arise
• Focus on success: Run PPC campaigns that achieve our brands’ campaign goals of increased visits, sales, and purchase frequency.
• Types of Campaigns you should have an expert level understanding on: Sponsored Ads, Sponsored Brands & Sponsored Brand Video, Sponsored Display Ads, DSP
• Be a good teammate: Coordinate with supply chain and brand management to ensure marketing efforts are aligned. Collaborate with department counterparts
• Test and Experiment: Test different types of campaigns & placements to optimize ad-spend efficiency
• Solve problems: Troubleshoot advertising issues such as profit loss, low return, and high ACOS/TACOS
• Take the lead: Demonstrate the ability to work independently with minimum supervision and report on a daily/weekly/monthly basis
• Use 3rd party PPC advertising software to facilitate campaign creation
• Stay up to date with PPC (Pay per click) advertising trends
• Managing campaign budgets & adjusting bids to optimize ROI
• Maintain and monitor keyword bids, account daily and monthly budget caps, impressions, CTR, conversion rate, and other important account metrics
• Communication to team and management on project development, timelines, and results
  

Requirements - Preferred Background & Capabilities

• Proven 5+ years of experience as an Amazon PPC Manager or Digital Marketing Specialist
• Experience leading a team of individuals
• Familiarity with Amazon Seller Central & advertising console (Preferred)
• A Bachelor’s degree in statistics, marketing, and/or business (BSc/BA in Marketing, Digital Media)
• Expert knowledge of Amazon PPC management, SEO and digital marketing concepts and trends
• Proficient in Excel/G-Sheet/Spreadsheets
• Excellent verbal and written communication skills
• Ability to work in a fast-paced environment and prioritize tasks
• Outstanding analytical, interpersonal, problem solving and organizational skills
• Experience managing Amazon PPC advertising with automatic software/tool
• Bonus: Professional certification in Google Ads
  

The selection of a candidate for this role requires technical and critical thinking assessment organized by the company for shortlisted candidates. Do you have what it takes?

What if I don't see a job description that fits my background?

If this position isn't a fit for your background, but you are still interested in The Ambr Group please consider sharing your resume via our General Consideration posting. Our company is growing fast and we love to meet great people along the way.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.