Paid Media Manager

JOB SUMMARY (Open to Remote)

Monday to Friday 8am-5pm

You will be responsible for managing an 8+ figure ad spend and driving performance. We've used outside agencies and our explosive growth has reached a point where it's time to ramp up. You'll be part of the first round dedicated to paid advertising and responsible for owning large-scale strategies and end results, executing towards predetermined KPIs, etc. Although we've been heavily leveraging paid ads for years, you'll be part of the first step towards a dedicated in-house team. In this role you would help shape how we build and grow this team and dominate the competition.

Essential Duties And Responsibilities

include the following: May be modified from time to time. Other duties may be assigned.

Develop and implement paid search and shopping strategies that align with business objectives, and continuously optimize campaigns to improve performance and drive revenue growthOptimize product feeds to ensure that Google Merchant Center best practices are metCollaborate with internal teams to develop strategies that improve our product feeds and maximize our campaign resultsContinuously optimize campaigns to ensure maximum ROI and achieve KPIs such as ROAS, CPA, and revenue targetsConduct A/B testing, implement new strategies, and provide recommendations based on data insightsMonitor campaign performance and provide regular reporting and insights to the teamStay up-to-date with industry trends and best practices in Google Search and ShoppingPerform other duties as assigned

QUALIFICATIONS4+ years of experience in paid advertising, with a proven track record of successExperience managing campaigns on Google, Facebook, LinkedIn, and other platformsStrong analytical skills and experience using data to drive decision-makingExcellent communication and collaboration skills, with the ability to work effectively with cross-functional teamsA passion for staying up to date with the latest trends and advancements in the fieldStrong presence to present persuasive recommendations to leadership as well as key external stakeholders, including ability to communicate complex ideas and recommendations to leadership that highlights a clear decision framework based on analysis and experienceOpenness to receiving coaching and adapting your approachEagerness to try new things and be the best you can beOrganized, strong time management skills, and a self-starting personalityStrong written and verbal communication skillsStrong ability to self-manage, with experience working remotelyPersonality that thrives in an entrepreneurial type of environmentStrong technical skills and ability to learn new software and systemsYou have experience in the electrical or industrial supply industries

METRICSTo consistently meet monthly deadlines and objectives as agreed and typically described in monthly reviews or through other project planning effortsTo handle ongoing projects and day-to-day demands that are not identified in formal monthly objectives in a timely and accurate manner. Adherence to any related budget expensesAdherence to/achievement of benefits described in project business case (cost/benefit) analyses

KNOWLEDGE & SKILLS REQUIREDAbility to make and keep commitments to the teamAbility to solve complex problemsAbility to quickly learn and apply new technical skills in both a classroom and independent-study settingAttention to detailAbility to work effectively with little or no supervisionStrong written and verbal communication skillsGoal oriented project management skills

EDUCATION & EXPERIENCEBS or equivalent degree or experience in a business or technology related discipline such eCommerce, Computer Science or Management of Information Systems or comparable work experience.Paid Advertising: 4+ years (Required)eCommerce / Digital Marketing: 2+ years (Required)

PHYSICAL DEMANDSContinuous sitting and typing for extended periods.Occasional, reaching/working overhead, climbing or balancing, stooping, kneeling, crouching or crawlingLifting requirements include occasional lifting of up to 25 pounds

EMPLOYEE EVALUATION SUMMARYProbationary Review - A written evaluation of the employee's performance will be issued to determine permanent placement in this position. This is typically done approximately 80 days after placement.Monthly Evaluations - A monthly written assessment will be issued which briefly describes the individual's performance in this position.Annual Reviews - A more detailed review of the overall performance in this position, where the employee is rated and typically compensated in accordance with that rate.

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