E-commerce Marketing
Job Description
Job Title: E-Commerce Marketing
Location: Chicago, USA
About Us:
Max + Stone is a dynamic and rapidly growing e-commerce company specializing in [mention your niche or industry]. With a commitment to delivering top-quality products and exceptional customer experiences, we have established a strong presence on Amazon. We are seeking a highly motivated and experienced E-Commerce Manager to join our team and drive external traffic to our Amazon storefront through various channels.
Job Overview:
As the E-Commerce Manager, you will play a crucial role in expanding our reach and driving sales by bringing external traffic to our Amazon storefront. Your primary focus will be on developing and executing strategies to increase visibility and sales through referrals, social media, emails, deal sites, and Google search.
Key Responsibilities:
* Referral Programs: Develop and manage partnerships with relevant websites, influencers, and businesses to drive referral traffic to our Amazon storefront.
* Social Media Management: Create and execute social media strategies to increase brand awareness and drive traffic from platforms such as Facebook, Instagram, Twitter, and others.
* Email Marketing: Implement and optimize email campaigns to engage and convert leads into Amazon customers, leveraging customer segmentation and personalized content.
* Deal Sites Collaboration: Identify and collaborate with deal sites and platforms to promote special offers and discounts, driving traffic to our Amazon listings.
* Google Search Optimization: Implement and oversee SEO strategies to improve the visibility of our products on Google, ensuring a steady flow of organic traffic to our Amazon storefront.
* Performance Analysis: Monitor and analyze the performance of various traffic channels, providing insights and recommendations for continuous improvement.
* Collaboration with Cross-functional Teams: Work closely with marketing, sales, and product teams to align strategies and ensure a cohesive approach to driving external traffic to Amazon.
Qualifications:
* Proven experience in e-commerce, specifically in roles focused on driving external traffic to Amazon storefronts.
* In-depth knowledge of referral marketing, social media management, email marketing, deal sites collaboration, and Google search optimization.
* Strong analytical skills with the ability to interpret data and metrics to drive informed decision-making.
* Excellent communication and collaboration skills to work effectively with cross-functional teams.
* Creative thinker with the ability to develop innovative strategies to capture and retain audience attention.
Education and Experience:
* Bachelor's degree in Marketing, Business, or a related field.
* Minimum two of experience in e-commerce management, with a focus on external traffic acquisition.