Marketing Director

Role: Marketing Director

Location: US (East Coast) or UK based. Please note there will be international travel involved if UK based

Salary range US: USD $130,00 - $185,000

Salary range UK: up to £90,000

About Doddle - Part of Blue Yonder

Doddle is the leading first and last mile technology provider, working with the biggest and best logistics businesses in the world to make ecommerce deliveries, returns and consumer sends more efficient, sustainable and customer-focused.

Our client list includes the national postal operators in Australia, Singapore and Belgium, as well as leading retailers such as Amazon and Meijer. Our technology has powered tens of millions of parcel transactions, and we manage more every day.

What unites us is our shared values and our focus on making ecommerce logistics better for businesses, consumers, and the planet. We are also super excited to announce that Blue Yonder has recently acquired Doddle. Blue Yonder is one of the world’s leading supply chain solutions providers, you can read more about this on our homepage: www.doddle.com.

Job Summary

As the Marketing Director (global campaigns for returns management) you will have a key role in planning, developing and executing our demand generation activities alongside Blue Yonder’s retail demand generation team. You’ll be responsible for delivering our revenue targets in the category. The successful candidate will have experience leading and managing teams across regions, an understanding of the target markets and customers, and a proven track record of driving growth through innovative marketing campaigns and channel strategies. You will work closely with cross-functional teams, including sales, business development, industry strategy, and product marketing to ensure alignment of campaigns with business goals.

Blue Yonder Acquired Doddle Returns Management in 2023. The returns management team has rapid growth targets and as such operates with a startup mentality within the infrastructure of a big organisation.

Primary Responsibilities

• Developing and implementing a 12-month marketing plan and ensuring it ladders up, and delivers on, our overall business objectives
• Determine appropriate channel mix for each integrated campaign, including content marketing, webinars, direct mail, organic and paid social media, email drips/nurtures and other relevant media channels, to achieve campaign and business goals
• Understanding of our audience, motivations, and industry trends to help shape marketing strategy
• Working alongside Blue Yonder’s field marketing and ABM teams to activate the plan
• Scaling our marketing efforts, testing into new areas, and driving overall efficiency of your teams output
• Working closely with the content team and product marketing team to develop compelling content offers for our audience
• Management of budget and allocation across activities to support your marketing plan
• Measure, analyze, and report on the performance of marketing campaign, providing insights to optimize ongoing and future campaigns and deliver significant ROI to meet pipeline and bookings targets
• Work cross-functionally to make our sales and marketing processes as efficient as possible
• Feed into and represent marketing in the GTM process
  

Qualifications

• 7+ years of experience in a B2B SaaS environment. Within the retail sector would be a plus but not a necessity
• Proven leadership skills
• A track record of scaling marketing in fast-growing organizations
• Ability to think strategically, but also execute where required to achieve our goals
• Good written communication skills
• Strong interpersonal skills and the ability to influence and motivate people at all levels across a broad variety of job functions
• A record of using data to measure the success of efforts
• Comfortable with a dynamic environment when priorities and tactics change rapidly and you’re able to adapt quickly.
  

Our Values

If you want to know the heart of a company, take a look at their values. Ours unite us. They are what drive our success – and the success of our customers. Does your heart beat like ours?

Find out here: https://blueyonder.com/about/core-values

Diversity, Inclusion, Value & Equality (DIVE) is our strategy for fostering an inclusive environment we can be proud of. Check out Blue Yonder's inaugural Diversity Report which outlines our commitment to change, and our video celebrating the differences in all of us in the words of some of our associates from around the world.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.