Marketing Coordinator
Job Description
Teleport’s mission is to enable engineers to quickly access any resource anywhere, and we are seeking a dynamic and motivated Marketing Coordinator to join our team and play a pivotal role in bringing that vision to life.
This remote-first role is centered around executing and coordinating various marketing initiatives and programs to drive qualified marketing pipeline. As a Marketing Coordinator, you will be responsible for supporting the planning, implementation, and tracking of integrated marketing campaigns, events, and projects to drive brand awareness, engagement, and lead generation. The ideal candidate is organized, driven, detail-oriented, a team player, and possesses a strong understanding of marketing principles and project management.
What you'll be doing:
- Campaign Coordination: Assist in the development, execution, and monitoring of multi-channel marketing campaigns, including email marketing, social media, content marketing, and digital advertising. Collaborate with cross-functional teams to ensure campaign alignment and consistent messaging.
- Social Media: Own planning, strategy, and execution of all social media campaigns with the help of other team members. Support content creation and distribution efforts, including blog posts, whitepapers, and videos. Collaborate with the content team to ensure materials are on-brand, relevant, and meet campaign objectives.
- Webinar Program: Own the Webinar program and calendar, including executing routine webinars by collaborating with content creators, rolling out new webinar series/programs, and ensuring timely lead follow-up.
- Event Management: Coordinate and manage various marketing events, such as conferences, trade shows, and field events. Handle logistics, including venue selection, vendor coordination, promotion, registration, and post-event follow-up. Candidate must be available to travel to events globally, for a few days at times. Up to 40% travel expectations
- Partner Marketing: Collaborate with the Partner/Channel team on joint go-to-market multi-channel activities with our biggest partners, most notably Amazon Web Services (AWS).
- Data Analysis: Monitor and analyze key performance metrics for marketing campaigns and initiatives. Provide regular reports and insights to evaluate the effectiveness of marketing programs and make data-driven recommendations for optimization.
- Project Management: Organize and manage marketing projects, ensuring that tasks are executed on time and within budget. Utilize project management tools to track progress, allocate resources, and communicate updates to stakeholders.
What you'll bring:
- 1-3 years of experience in planning and executing successful multi-channel marketing campaigns
- Proficiency in using marketing software and tools, including CRM (Salesforce), email marketing platforms (Marketo), social media management tools (Hootsuite), project management software (Asana), and more
- Strong sense of ownership and responsibility for marketing program success
- Bachelor's degree in Marketing, Business, or a related field
- Excellent written and verbal communication skills
- Strong interpersonal skills and the ability to work effectively within a collaborative team environment, including Account Executives, Sales Development Reps, the Product Team, and others
Posted on Aug 18, 2023.