Manager, DTC & Marketplaces

The Manager, DTC & Marketplaces is responsible for sales & marketing on eCommerce Marketplaces and Shopify for Suja Life Brands including Suja Juice and Vive Organic. This role will oversee marketing and sales activities for Direct-to-Consumer platforms and Marketplace Customers (Amazon Seller Central, Instacart, Walmart Marketplace, Target Plus, and others). This role partners with existing digital marketing resources to drive sales growth, improve customer acquisition, execute retention growth strategies, and increase average order value. This should be achieved by implementing data-driven strategies and improvements in customer experience. This role will lead critical partnerships with brand, innovation, digital and email marketing teams to elevate our overarching strategy for the entire DTC and Marketplaces eCommerce business. This role is both strategic and tactical in nature.

The position will report to the Sr. Manager of Growth Marketing.

Essential Responsibilities:

• Oversee the end-to-end DTC sales process, from product presentation to checkout and post-purchase experience.
• Manage product listings, pricing, and inventory levels across multiple platforms while adhering to each marketplace's best practices.
• Implement pricing, promotion, and discount strategies to maximize revenue while maintaining profitability.
• Utilize web analytics tools to monitor key performance indicators (KPIs) such as traffic, conversion rates, cart abandonment and average order value.
• Generate regular reports and insights, translating data into actionable recommendations for continuous improvement.
• Ensure seamless order fulfillment and timely delivery by collaborating with operations and 3PL partners.
• Optimize and manage integrations to ensure order processing and fulfillment.
• Monitor inventory levels, replenishment processes, and stock allocation to maintain product availability and prevent stockouts.
• Implement inventory forecasting techniques to optimize inventory turnover and minimize carrying costs.
• Partner with customer service team to problem solve order processing issues and troubleshooting any website user issues.
• Ensure a seamless and user-friendly online shopping experience, addressing customer pain points and optimizing website navigation.
• Set up, manage, and execute all products and functions related to Shopify Plus Storefront, Amazon, and Walmart Marketplace.
• Leverage Shopify data and Amazon Seller Central insights to grow sales, optimize online product assortment, inform pricing content, and drive new product innovation
• Lead tactics to grow subscription across Direct-to-Consumer platforms while reducing churn and improving incentives to scale program retention and meet business objectives
• Use of all necessary tools, software plug-ins and outside platforms (e.g. Bazaarvoice, Recharge, ReBuy, Codisto Klaviyo, and others) to increase sales of our Shopify store and priority growth initiatives
• Partner with supply chain and operations teams to inform forecast planning and inventory management at 3PLs to improve availability and reduce expiring inventory
• Lead P&L ownerships, annual revenue planning, demand planning and eCommerce reporting dashboards
• Responsible for end-of-month reporting to ensure transaction and journal entry accuracy, and constantly providing improvements based on ROI
• This role will lead sales for Suja Life Brands (Suja Juice and Vive Organic) on DTC and eCommerce Marketplace platforms
• May perform other duties as assigned
  

Essential Qualifications

• Bachelor’s degree, Master’s degree is a plus
• Minimum 1-3 years e-commerce experience required
• Have a strong track record as an exceptional team player with business and brand agility, always ‘finding a better way’ to leapfrog market
• CPG experience preferably in food/beverage space. Experience in both large company and entrepreneurial environment a plus
• A strong interest in understanding and driving online user behavior
• Complete understanding and execution of ShopifyPlus and Amazon Seller Central, including store setup, automation, inventory management, product listings, email automation and targeted digital marketing
• Strong analytical skills including experience with Google Analytics, ShopifyPlus and Amazon Seller Central
• Savvy e-commerce specialist with the ability to think independently and execute
• Self-starter, takes initiative – entrepreneurial mindset and comfortable with evolving strategies
• Passion for healthy, active lifestyle brands and delivering natural and organic products to consumers
  

The Person

Beyond the above qualifications, candidates must possess the following personal attributes:

· Organization and Multi-Tasking Skills. The position has primary responsibility for efficient organization. This person must be effective in working under deadlines, prioritize issues and manage concurrent projects.

· People Skills. We are authentic and approachable. An ability to build positive, pleasant, and productive relationships with customers, partners and team members is essential.

· Grit, Determination, and a Passion to Win.

· Continuous Improvement

· We are a passionate group and dedicated team members committed to the highest level of personal integrity. This enthusiasm and confidence fuels our competitive advantage.

· Positive, Fun and Optimistic Environment. We bring our own selves to work each and every day, learn from our mistakes and improve and pick each other back up.