Growth Marketing Associate - Higher Education

Department: Digital Marketing
Employment Type: Full Time

Location: India Remote

Description

What do you call someone who thrives on rising to the challenge, who needs diversity in their work to be happy, someone who wakes up every morning with a drive to drive growth—a unicorn? 🦄 No? An anomaly? 🪄🎩 How about just a Modern Day Marketer?

Whatever you call it, that's what we're searching for. And we know you're out there, somewhere. We've decided to name this role: "Growth Marketing Associate."

Let's unpack what that really means.

What's an Axelerant Service Line?

We've got a dream. And that dream is to become a modern-day agency of record for transformative brands and digital agencies of impact. That means our services offerings span across Digital Experience Platform, Digital Engineering, Digital Marketing, Quality Engineering, Experience Design, Customer Experience Services, People Transformation, and more.

Think we're crazy?

We prefer words like "ambitious". Every Service Area needs a Marketer. Without marketing, there can be no growth. What we need is to pair the right Growth Marketer with the right Service Area to unleash potential.

Your Job Responsibilities

Your role will be to create a marketing pipeline from Higher Education sector. This means working closely with the Service Area Director, the Demand Program Lead, and the Marketing Director, in a Growth Marketing Associate position responsible for multiple campaigns.

These campaigns involve owning multiple activity sets. As a marketing generalist, you'll be required to perform in a fast-paced environment as a "jack of all trades and master of some" (ref. T-Shaped Marketer/ V/M-Shaped Marketer).

While you will not be required to have in-depth experience with all marketing activities reflected in the bullets below, your willingness to learn and adapt is an essential element.

• Write thought leadership blogs
• Help create compelling sales collateral that uplifts the service area
• Help research, strategize and set up events like MautiCon, Acquia Engage, DrupalCon, etc.(pre, during, and post-event)
• Create shows like DXP Deconstructed and QA Q&A
• Work on website copy like landing pages
• Create gated content that delivers value and attracts leads
• Be familiar with social media content creation, management and distribution
• Engage with communities, both internal and external.
• Every little decision—from business practices to hiring people—depends on our core values: Openness, Enthusiasm, and Kindness. We expect team members to embody these values at work, contribute to a supportive and inclusive culture, choose open communication, and maintain a positive, kind attitude even when facing challenges.
  

How you will be supported?Within the Demand Program, we will have a dedicated Social Media Marketer, Events Lead, Designers, Inbound Marketing Specialist, Multimedia Producer and a HubSpot Developer here to support you. Marketing at Axelerant is a large function, with over 15 professionals, who work closely to deliver results as one team.

Continuous access to mentorship, training, a Career Manager, and a Performance Coach is provided to every team member.

Skills, Knowledge And Expertise

• Must be open, enthusiastic, and kind
• Familiarity with Higher Education sector
• Have to be a good writer
• Good grasp on in-depth research of topics
• Should be adaptable and mold according to task/project requirements
• Should know how to take and implement feedback
• Strong English communication and team collaboration skills
  

Good To Have

• Familiarity with SEO best practices
• Journalism/literature/psychology/research background
  

What Would Success Look Like For You?If you possess the right drive, within the next six months, you will create and follow your content calendar, launch a YouTube show, create a lead pipeline, scale content production, and complete service-level market research.Your Work's ImpactYour work will help bring in client and revenue leads for Axelerant's service areas. You will work with service area leaders to make them thought leaders in their industry.

Why Work At Axelerant?

We're a people-centric company, driven by our core values: Openness, Enthusiasm, and Kindness.

We highly value our people and invest in their growth and well-being through progressive benefits, which puts us among India's top 40 companies in health and wellbeing.

• Excellent work exposure - Some of our recent clients were the UN, the University of East London, and Doctors Without Borders.
• Work-life flexibility and remote work - You decide when and where to work. This has allowed many team members, who couldn't have held a regular job otherwise, to have thriving careers.
• Eight-hour workdays - We don't say 8 hours and expect 12 hours minimum.
• Meaningful time off - 52 weekends and 35 days per year of consolidated leave, plus maternity, paternity, and sabbatical allowances. We also have Kindness, Bereavement, and Caregiver Leaves for difficult times.
• Medical insurance for self and family - Because your and your loved ones' health matter to us.
• Performance coaching - Our professional, empathetic coaches will help you become your best version through career and personal development.
• Event sponsorship - If your session at any event is selected, and aligns with our organization goals, we sponsor the whole trip (national or international).
• Continuing education allowance - We'll cover up to 3% of your annual salary yearly for classes, certifications, or buying books to further your capabilities. Additionally, we'll reimburse up to 13,000 INR/$130 USD for a reading device like the Amazon Kindle Paperwhite.
• No micromanagement - Micromanagement makes us grunt like the Hulk. So nobody would be looking over your shoulders. But help is always available when asked.
• No discrimination - We believe in equal pay for equal work. Personal decisions like planning to have children will not stop you from getting promoted.
• Championing inclusivity - We like diversity. It enriches our lives and products. If you see something wrong or that could be better on day 1, share through established channels to bring positive change. We listen.
• Meaningful projects to contribute back - Most of our projects are in the education, government, healthcare, and not-for-profit sectors. We also encourage and support team members for open-source contributions.
  

There Are Many Other Progressive Benefits:

• Health and wellness allowance
• Generous home office set-up allowance
• Sponsored team meet-ups, offsites, and retreats
• Co-working space allowance