eCommerce Performance Media Manager

OLAPLEX, Inc. (Nasdaq: OLPX) is an innovative, science-enabled, technology-driven beauty company. We are founded on the principle of delivering effective, patent-protected and proven performance in the categories where we compete. We strive to empower our consumers to look as beautiful on the outside as they feel on the inside. We believe every person deserves to have healthy, beautiful hair, whether they are visiting a salon or caring for their hair at home.

OLAPLEX has been able to achieve phenomenal growth and we continuously seek exceptionally talented individuals who can support our innovation and creativity. We currently operate in a fully remote environment; because of this, collaboration and flexibility are at the core of our commitment to each other and to the success of OLAPLEX.

About the Role:

Lead a wide range of strategic and tactical conversion marketing initiatives using paid digital media to drive sales on brand.com and eRetail platforms, with a focus on efficiency and stronger ROI. Actively partner with agency and oversee their management of all lower funnel campaigns against planned budgets.

Key Responsibilities & Weight:

Brand.com 40%

• Lead the 'lower funnel' new customer acquisition and sales strategy together with associated tactical plans, from target setting to tracking and measurement
• Lead audience segmentation strategy, for prospecting and retargeting in collaboration with Marketing
• Own the channel optimization strategy and define targets and manage the yearly financial planning
• Oversee delivery of online campaigns across Programmatic Display, Paid Social, Paid Search, and Affiliate
• Identify and test new acquisition channels including platforms, such as Oath under the guidance of the Digital Marketing Director
• Develop creative briefs and own asset management; partner closely with Organic Social and Influencer teams to brief in and amplify UGC assets. Define and oversee the DCO strategy & implementation
• Lead the SEO-SEM integrated approach to maximize conversion
• Work with agency as well as internal teams to optimize feed for product-based marketing efforts (Shopping/PLA, Pmax, Catalog)
• Work directly with platform representatives to take advantage of new offerings, betas, and acquire ideas for building efficient scale and solicit performance data for program optimization

eRetail 20%

• Build and champion a culture of measurement and transparency for all OLAPLEX investments in eRetail media across all platforms including Amazon and Sephora
• Be a coach and go-to person for all account managers with a media and/or co-op budget, to uphold and strengthen OLAPLEX's interest, eliminate bidding against OLAPLEX and drive optimization of in-platform investments

Planning, Budgeting, Monitoring & Reporting 25%

• Monitor and own the optimizations of daily, weekly, monthly paid performance in close collaboration with ecommerce team
• Analyze and present the impact of paid media on sales in the monthly sales planning process with finance and ecommerce teams
• Lead the development and rollout of a digital performance media attribution model (e.g., DDA) using platforms such as GA, in order to drive channel synergies and optimization of performance media spends
• Complete recaps and reports, providing assessment, identifying opportunities and initiating recommendations / solutions for both existing and developmental programs

Evangelism 15%

• Be the in-house expert in digital paid media, sharing out learnings and best practices with broader teams. Share learnings throughout the organization and foster a collaborative test and learn environment
• Consistently educate broader teams and leadership on the roles and expected outcomes of each channel and how efforts drive new/repeat customers, higher AOV, conversion and revenue

About You:  

• 5+ years of Performance/Digital Marketing experience, preferably with a brand that has DTC/ecommerce and wholesale distribution
• Beauty and/or Luxury experience is a plus
• Excellent quantitative and analytical skills with the ability to interpret and translate data into actionable recommendations
• Expertise in Programmatic Display, Paid Social & Paid Search required
• Proficient in paid media platforms (e.g., Ads Manager, Adwords) and Google Analytics (GA4 a plus)
• Familiar with Search, Shopping (PLA), Pmax, Advantage+, dynamic ads, Shops, and measurement studies (e.g., conversion lift)
• Strong knowledge of keyword bidding strategies, budget cap management, audience architecture and management, optimization tactics
• Required hands on experience of media tracking & web analytics tools such as Google Analytics, Google Tag Manager, DoubleClick Campaign Manager, Lengow, Brightedge, Criteo, Criteo, TRIAD, Amazon Advertising
• Experience of tools such as CDP, Facebook Business Manager, DV360, Amazon DSP, would be preferred
• In-depth understanding of performance media, attribution models such as the data driven attribution models in Google Analytics
• Understanding of website conversion metrics including impressions, click-through rates, conversion rates
• Experience of implementing DCO preferred
• Experience testing and scaling new marketing channels/tactics
• Ability to lead through ambiguity and problem solve
• Willing to challenge status quo through rigorous testing and analysis
• Strong inclination for numbers with experience of budgeting and sales and response rate forecasting
• Ability to effectively communicate, collaborate and influence cross functional departments and as well as present recommendations and insights to senior leadership
• Advanced MS Excel knowledge, Proficiency with MS Office, and Google Analytics

We'd love to have you apply, even if you don't feel you meet every single requirement. What's most important to us is finding authentic and accountable people who feel connected to our mission and values, not just candidates who check off all the boxes. We are looking for someone who will bring all their expertise, learn, and grow with us.

Our Total Rewards:

• Competitive compensation
• Work/Life Balance: Remote work environment, flexible paid time off, 11 paid holidays, and flexible work schedules
• Wellness: Medical, dental, and vision insurance for employees in addition to short and long-term disability coverage and life insurance; dependent care flexible spending account company match
• Financial Well-being: Roth and 401k plans: 100% match up to the first 4% and is immediately vested
• Professional Development Reimbursement Program: Career development is as important to us as we know it is to you!
• Culture: Our team has an “attitude of gratitude” and a shared passion for our brand. Join our culture committee and/or DE&I champion team to play a role in building and sustaining our “secret sauce"
• Recognition: We celebrate our peers and colleagues with our monthly ‘Hero Recognition and Awards’ program. Make a difference as a ‘Bond Builder’ and/or ‘Commendable Creative!’
• Products: Twenty (20) free products per year, plus a friends and family discount

Our Commitment to Diversity, Equity, and Inclusion:

At OLAPLEX, we support and stand up for our community with our talent, content, messages, and product offering. We strive to build and nurture a culture where a focus on diversity, equity, and inclusion is instinctive. Our deep sense of passion and pride in what we do, both as individuals and as a company, unifies our shared commitment to 'do well and do good'. We recognize and celebrate different ideas, perspectives, and backgrounds and know they create a stronger and more creative work environment.  

OLAPLEX is proud to be an Equal Opportunity Employer. We do not discriminate based on race, color, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other characteristics protected by state or federal law or local ordinance.